What is the first thing your brain analyzes when you see a book on a bookshelf? It’s not the title or the author’s name, it’s not the character on the…
What fonts are most books printed in?
In the most general and historical sense, typefaces can be classified into two groups: serifs and sans-serifs. A serif is a decorative stroke that finishes off the end of a…
How much of the story should a book cover tell?
This is a question we get asked a lot. And this is one of those places where there is a great distinction between a movie poster and a book cover….
When should you reveal your book cover?
As with every new product that’s about to hit the market, a sneak preview is always an excellent way to stir some excitement and start some discussions around your book….
What type of paper is used for books?
Most fiction and text-heavy books use uncoated paper for the inside pages and coated paper for the book cover. Recipe books, photo albums, and generally all coffee-table books, on the…
Selecting the correct trim size for your book
First of all, what is a trim size? Trim size is basically, the size of the book after it has gone through the binding process and has been trimmed. In…
The Copyright Page of a Book
One thing all books have in common is the edition notice or copyright page as it’s more widely called. As part of the front matter of a book layout, this…
How we design a book cover
The tools used for designing a book cover can vary a lot. Sometimes illustrations are made, sometimes classical paintings are used and most often stock imagery is being used. Collage is…
Why are Serif fonts seen as more formal and Sans Serif not?
A question designers hears all to often. Nevertheless an important one. For while political thrillers and historical fictions are almost exclusevly designed with Serif fonts, action and adventure novels are…
The untold advantage of purchasing a pre-made book cover design
Renowned book designer Chip Kidd (who designed the cover to Jurassic Park and many others) once said that a good book design is about giving form to content but also appreciating…
5 Compelling Book Promotion Ideas for Self-Published Authors
Writing is writing. Publishing, however is marketing. Once you have your book out, you will seriously need to start thinking about ways to promote your title. A good cover design…
Where to publish your next novel and how we can help you while designing your book cover
Over the years the publishing alternatives have skyrocketed. Today you can opt for both an e-book and a printed book through these services. Below you can find some of the…
Number and symbols in business book design
These are exciting times not just for authors, but also for publishers, designers and everyone who has one foot in the publishing industry. While the century-old process of getting published…
How to choose the right cover for your book?
Books with good graphics, eye-catching font and good quality covers sell more copies than those without. It’s as simple as that. But designing (and choosing) the right cover for your…
What’s the Marketing Rule of 7
Today we’re going to talk some about the art of marketing. Remember your book is the product, the book cover is the package. And before people start using your product (ie…
Unprofessional Covers Won’t Sell Your Book
You have worked for many years on the manuscript, spending considerable time to get every paragraph, every word, every punctuation mark precisely the way you want. Congrats! Now it’s time…
The secret ingredients of a great book cover
No book cover is perfect. But all great covers are great for different reasons. Some captures the essence of the story, some are marvels of design and some lay the…
Before sending a book to the publishers, this is what you should do
Welcome to our blog. Our first post will not be about book cover designs (we’ll have plenty of time for them in the future!), but laying out to aspiring authors,…