Tag: publishing
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7 Ways to Gain Credibility in the Book Industry
To put it bluntly, in the book market, credibility is the foundation upon which lasting success is built. While it may be tempting to focus on quick sales, true influence and staying power come from being recognized as a trustworthy, knowledgeable, and authentic author. Instant sales can be achieved with aggressive marketing or fleeting trends,…
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The Spine: Your Book’s Skinny Billboard (and Why You Should Care)
The First Thing Nobody Notices… Until They Do Let’s be honest: nobody dreams of being a book spine designer. It’s called “book cover designer” for a reason. You don’t see kids dressing up as “Book Spine Artists” for career day. Yet, here we are, about to publish a book, and suddenly the spine-the humble, vertical…
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Premade vs. Custom-Made Book Covers
Throughout the history of book publishing, authors and publishers have relied on custom-made covers meticulously crafted to encapsulate the essence of a book. However, as the industry grows and changes, the question arises: Are premade book covers as good as custom-made ones? Surprisingly, the answer may be a resounding yes. Premade covers often boast higher…
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Essential Fonts for Professional Book Layouts
The judicious choice and combination of fonts are fundamental in book design, significantly affecting a publication’s market success. By selecting appropriate serif and sans-serif fonts and using them conjointly, publishers not only ensure a book’s aesthetic and readability but also augment its marketability and reader engagement. As subtle as these choices may seem, they are…
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The Evolution of the ISBN System
In the vast ocean of literature that humanity has sailed for centuries, with millions of books published annually, finding a way to manage and identify each unique work was imperative. Enter the International Standard Book Number (ISBN), a code that’s as much a cornerstone of the publishing world as the authors and books themselves. The…
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What type of paper is used for books?
Most fiction and text-heavy books use uncoated paper for the inside pages and coated paper for the book cover. Recipe books, photo albums, and generally all coffee-table books, on the other hand, will go with a coated paper. Paper choice in the publishing industry is generally referred to as “paper stock” or just “stock”. Choosing…
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Selecting the correct trim size for your book
First of all, what is a trim size? Trim size is basically, the size of the book after it has gone through the binding process and has been trimmed. In other words, it’s the size of the final form of the book. To understand why it’s called a “trim size” and not just “size” or…