Bookcoverzone Blog - Covers Makes Books

The untold advantage of purchasing a pre-made book cover design

Renowned book designer Chip Kidd (who designed the cover to Jurassic Park and many others) once said that a good book design is about giving form to content but also appreciating the balance between the two. Book cover design might turn out to be a very complicated process. While the designer is after creating a catchy, bold and unique identity for your book, you will want as much of the story to be told through the design. Just because of this, there are many reasons a pre-made book covers might be the best idea for your forthcoming book. 

You will get a unique design, not specifically done with your story in mind, but still a cover that has been worked on from scratch and one that you have have found be fit to tell your story. This cover has also been made sure to convey all the different aspects of great book cover designs. Secondly you will know what you're paying for. A great idea might not always turn into a great design (or more specifically the vision you had in mind might look different from what the designer will create). So there's always an element of risk-taking when paying for a unique design. Many authors prefers pre-made covers just because of this. They know what they're paying for, before making any payment. And then there's the element of price. The reason you will usually pay hundreds (if not thousands) of dollars for a good design is because you will have many revision rounds. These takes time and effort on the designers side and naturally he or she wants to get paid for the extra miles. However when you buy a premade book cover you only pay for what you see and don't have to pay for the numerous revision rounds involved (hence the lower price). 

But the greatest reason to buy a premade book cover might be one that is not that obvious at first sight. Great designs usually fail during the many revision rounds. What starts as a clean and bold statement usually gets lost as the author wants the designer to experiment with other design elements or ideas. In the end, without the author knowing it, the main design turns out to be something mediocre at best. When you buy a premade book cover, your book is spared this disastrous process. You see it, you like it, you pay for it and you use it. In short you get a professional, catchy book cover without lifting a finger or paying too much. 

Our secret to good covers

Naturally when something turns out bad, we look for someone to blame. Well let's get it straight, bad book cover designs are fully the designers and publishers responsibility, but actually part the fault lies in the author as well. When an author wants to have his/her book published, they naturally want the cover to tell the story in the book. But a book is full of things, and trying to put them all on the cover usually leads to an over-crowded, chaotic cover. Throughout our careers as book cover designers we take full credit in our good designs, but also acknowledge that we are responsible for some really bad covers as well.

The problem we face is usually trying to convince the authors that a book cover should convey ONE vital and catchy element in the story, and leave the rest out. A truly great book cover is one that has lots of empty space, an elegant use of typography and a good and easily noticeable hierarchical layout. These are elements only the book cover designer knows about and can implement in a satisfactory way. So part of the designers job is actually to convince the author to leave the designing process to him/her. In fact, half of the challenge any designer face and has to take care of, is to convince the client not to ask for things that simply wouldn't look good on a design. An author that wants to put everything on the cover usually ends up with a mediocre cover that he or she won't be fond of in the end either.

This is also one of the reasons, buying covers from a premade archive is usually less risky. These are done by true designers and it might not reflect everything in your story, but so it shouldn't either. You buy a cover that has all the right elements in just the enough amount with a correct layout and hierarchical structure. In short a book cover that is a book cover in every professional sense.

Our Business and Abstract category is growing!

We noticed we have been too busy creating our fiction catalogue, so in the last few weeks we focused on our non-fiction section. As a result we now have a wide business and abstract section, but we're striving hard to enlarge and diversify it. If you feel some concepts are missing feel free to contact us and we'll work specifically on them. In the meantime we have also expanded our selection of fiction books, we now have an impressive selection of children book covers as well. And lastly we have created a "Nature" category in our fiction section. We are aware a lot of authors choose natural scenes that reflects the mood and atmosphere of their novels, so we believe this will come in handy. As for our future projects; we are planning on opening a section specifically for royal romance and Harlequin type of romance novels. So if you're passionate about... passionate novels, stay tuned. Soon we'll have something for you! 

Book Cover Zone is growing!

We've just reached the 1000 milestone in our catalogue! That means 1000 readily usable, professional and passionate book cover designs that are ready to embrace your novel, poetry book or scientific work.

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Yes, we are aware that some other similar services offer a larger selection but if you browse through our catalogue and do a simple comparison you will see that we value quality more than quantity. We try to cover (ie include) as many ideas and design approaches as possible; however each of our covers must reflect our basic principles of design. That is why we prefer a more cautious and careful approach when expanding our catalogue. We also carefully evaluate each of the design or our site and constantly keep working on them and update them accordingly, to reach a level of perfection unparalleled in other sites.

On the technical side, we still have a lot more to do. Our book cover creation engine is a work-in-progress so we offer free, unlimited revision services for all our clients for the time being. This means that as soon as you purchase a premade cover one of our designers are also at your service, doing everything he or she can to obtain the perfect typographical layout on your book. But remember, this is just a temporary service; as soon as our book cover creation engine starts working in full, our manual services will be paid.

We are also striving to reach a web site that is more practical and easy to use. You do not have to be a geek or a designer to find and use the right cover. 

Until then, keep following us on this section of our blog for new or improved updates on our service. 

How to choose the right cover for your book?

 

Books with good graphics, eye-catching font and good quality covers sell more copies than those without. It's as simple as that. But designing (and choosing) the right cover for your book might be trickier than you think. It's not just about what YOU think reflects the content of your book - in fact, whether the covers reflects the content, might not be as important as you think.

 

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The book cover is only package, nothing more, nothing less. And every package tries its best to stand out from other packages. If your book is set around a beautiful lake and there's an old man, this does not mean that you should put a lake and an old man on your cover. There will be thousands of covers like this. Forget your creative writing skills for a second and instead focus on creative marketing. What would make this story stand out visually? In what way would it differentiate itself from the other millions of covers on the market? What would your target market expect to see? If it's a romance novel you're writing, the cover SHOULD be romantic, but it SHOULDN'T be dreary and bum-numbing . If it's a political thriller it should be suspenseful, but it shouldn't be cliche. 

So in short, yes, your target market does matter. You should keep them in mind when seeking the right book cover design; all readers have subconscious design, color and even typographical expectations when they're in the market searching for a book to read. Pay respect to these aspects. On the other hand, give them something new as well. That's why, whenever we design a book cover, we try to strike the right balance between what is "familiar" and what is "bold and innovative." That is the essence of a good, working book design. Happy searching! 

What's the Marketing Rule of 7

Today we're going to talk some about the art of marketing. Remember your book is the product, the book cover is the package. And before people start using your product (ie reading your book) they will judge everything by the package. But what makes an unforgettable package? 

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Of course obtaining a catchy and interesting cover for your book is important. (That's what we are here for.) However no matter how good your cover is, it won't matter if no one is there to admire it. Marketing is not about selling stuff – not directly. It’s for making your book so familiar to consumers that they will decide they need whatever it is you’re selling. The Marketing Rule of 7 is the basic idea that for someone to finally purchase your book, they will need to see it for at least 7 times. Every experienced marketing expert knows that it takes seven contacts with a potential customer before any results will come. In other words, one single view (or ad) will not make you sell your book (unless it's directly a topic that the buyer is after). Two-three "views" will only carve a small place in the memoryç But the golden number of 7 is when the consumer starts getting interested in your book. After having "bumped into" your novel 7 times, you just might have a customer.

However the number 7 is disputed and has been disputed for quit some time now. In 1885 Thomas Smith wrote a book called Successful Advertising in which he claimed it takes 20 views of an ad before it makes a difference. According to Smith the phases were as follows (credits to Lynne Cantwell):

  • The first time people look at any given ad, they don’t even see it.
  • The second time, they don’t notice it.
  • The third time, they are aware that it is there.
  • The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
  • The fifth time, they actually read the ad.
  • The sixth time they thumb their nose at it.
  • The seventh time, they start to get a little irritated with it.
  • The eighth time, they start to think, “Here’s that confounded ad again.”
  • The ninth time, they start to wonder if they’re missing out on something.
  • The tenth time, they ask their friends and neighbors if they’ve tried it.
  • The eleventh time, they wonder how the company is paying for all these ads.
  • The twelfth time, they start to think that it must be a good product.
  • The thirteenth time, they start to feel the product has value.
  • The fourteenth time, they start to remember wanting a product exactly like this for a long time.
  • The fifteenth time, they start to yearn for it because they can’t afford to buy it.
  • The sixteenth time, they accept the fact that they will buy it sometime in the future.
  • The seventeenth time, they make a note to buy the product.
  • The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
  • The nineteenth time, they count their money very carefully.
  • The twentieth time prospects see the ad, they buy what is offering.

So remember this when you're planning a marketing strategy for your book. Showing in one time to a million people won't matter, but showing it 20 times in a row to a focused group might make the big difference.

 

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