Tag: reader expectations
-
7 Ways to Gain Credibility in the Book Industry
To put it bluntly, in the book market, credibility is the foundation upon which lasting success is built. While it may be tempting to focus on quick sales, true influence and staying power come from being recognized as a trustworthy, knowledgeable, and authentic author. Instant sales can be achieved with aggressive marketing or fleeting trends,…
-
Should You Put Your Face on a Book Cover?
Imagine walking through a bookstore and catching the covers of hundreds or even thousands of books. What catches your eye first? Is it a famous author’s face grinning at you or a tantalizing visual that hints at the story within? While there might be a handful of scenarios where an author’s face makes a compelling…