Tag: font selection
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What is Kerning and Why is it Important?
When it comes to design, the devil is in the details. One detail that often goes unnoticed by the untrained eye, yet plays a pivotal role in professional design, is kerning. This nuanced aspect of typography can mean the difference between a design that simply “looks okay” and one that is polished, professional, and visually…
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Essential Fonts for Professional Book Layouts
The judicious choice and combination of fonts are fundamental in book design, significantly affecting a publication’s market success. By selecting appropriate serif and sans-serif fonts and using them conjointly, publishers not only ensure a book’s aesthetic and readability but also augment its marketability and reader engagement. As subtle as these choices may seem, they are…